select projects
Leading Fast-Fashion Retailer (omnichannel)
Delivered industry benchmarking and site-specific action plan to increase desktop and mobile ecommerce conversion through enhanced content integration and marketing program optimization.
Regional Shopping Center
Completed a comprehensive review of marketing programs, with go forward recommendations for strategy, planning and human resources.
Expanded to included emergency Covid-19 communications plan.
Books & Housewares Retailer (omnichannel)
Produced ecommerce team benchmarking and skills assessment to provide a substantial reduction in operating expenses via efficiencies
and department integration.
Independent Luxury Fashion Retailer
Constructed comprehensive business analysis resulting in a 5-year strategic growth plan. Project extended to execute specific recommendations resulting in new Ecommerce capabilities, a considerable increase in co-op advertising funds and large average reduction in promotional costs from
more targeted CRM models.